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How Sport Clips' Franchisee and Site Selection Criteria Drives the Brand's Consistent Success
The leading men's haircut franchise has only closed six stores in the past six years.

It’s rare for a brand to create a strong relationship with both its business owners and customers that lasts for decades. But for Sport Clips, the leading men’s hair salon, that’s exactly the case.

For more than 20 years, Sport Clips has been redefining what it means to offer customers a true, MVP haircut experience. With a global network of over 1,500 stores, the brand has positioned itself as the one to beat. Customers return to their local Sport Clips time and time again because they know that they’re going to get the best service in the industry. That’s one of the main reasons why the brand has experienced such impressive and consistent success.

“We’re incredibly proud to have a network of customers who know and trust the Sport Clips brand. But our successful development efforts start long before our clients ever sit down in a chair for a premium haircut,” said Dave Wells, director of franchise development for Sport Clips. “We’re incredibly selective when it comes to the franchisees we bring on board and the real estate we decide to use. That way we know that when our franchisees officially open their stores, they’ll be ready to hit the ground running.”

Sport Clips’ corporate (support) team is hands-on throughout the entire franchising process. Once a prospective owner is vetted and approved as a good match for the brand, Sport Clips guides them through selecting a site and organizing a grand opening. That support doesn’t stop after franchisees are open for business—the team makes quarterly visits to its salons and constantly reviews feedback from local clients to make sure its owners are on track and have all the tools they need to succeed.

“We never compromise when it comes to site or franchisee selection because at the end of the day, we don’t want to see any of our salons close their doors,” said Wells. “We’ve gotten to the point where we can afford to be picky, and our high standards won’t be going anywhere any time soon.”

Sport Clips is also able to boast such a low store closure rate due to the fact that it has a program in place specifically designed for struggling stores. Sport Clips works with its system of franchisees to review store metrics and develop an action plan that will ultimately take the brand to the next level. Over the past six years, with more than 1,500 stores open, only six Sport Clips stores have closed. The closures were at renewal and due to market shifts or in centers where the anchor had closed and there were no good relocation opportunities. This number is almost unheard of in the franchise industry.

Right now, Sport Clips is looking to add to its ever-growing system of passionate and dedicated franchisees. Prospective business owners can expect their initial investment to between $183,300 and $351,500, including the franchise fee.

“It’s clear that when Sport Clips’ model is combined with the right location and franchisee, it’s a recipe for success. Our selection criteria is designed for a reason—ultimately, we know what it takes for stores to perform well,” Wells said. “We’re excited to continue helping new owners through this process as we continue to set up shop in new communities across the country.”

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